How Chanel trounces other industry brands on - Digiday

Chanel scores on by pairing its luxe allure with a smart distribution strategy.

Case study - Inside Chanel's digital strategy by irene lai (Yiching) - Issuu

Inside Chanel’s digital strategy

Inside Chanel's digital strategy - My Dreamz Closet

In many ways, Chanel defined taste for generations. Let's see which luxury marketing strategy of Chanel cemented its position as an innovator.

Building a legacy: Chanel's Luxury Marketing Strategy - The Strategy Story

Find out how the 'Inside Chanel' Campaign pays tribute to its founder and also how it retells her success story to make it both timeless and contemporary and close to its current clientele.

Inside Chanel Campaign

Integrated Marketing Communication, or commonly known as IMC, is a simple concept where all forms of promotional tools are integrated to work together in harmony. In other words, it is advertising and ways of communicating with the consumer. The communication process is composed of nine elements: sender, receiver, message, media, encoding, decoding, response, feedback and…

How Chanel Created Brand Value – Digital Marketing in a Fashion Sense

A luxury brands strategy is completely different from an average brand’s marketing strategy. The techniques and approach luxury brands use helps them to build connections with elite and affluent…

Chanel: Luxury Brands Don't Shout, they Whisper., by Joman

How Chanel Wins Social With Stylish Content Marketing & Storytelling - Business 2 Community

How Chanel Became A Leading Luxury Brand

Chanel Make Their First Metaverse Move For Virtual Reality Experience 'Le Bal de Paris

Inside Chanel: a digital storytelling

Claire Isnard, CHRO at Chanel, believes that personal connection is key to employee engagement and productivity. In Interview with The HR Digest she also emphasized the importance of dynamic and visionary leadership as a non-cash motivator.

Transparency and Trust: The Cornerstones of Chanel's HR Strategy

Chanel is a France-based retailer of apparel, accessories, cosmetics, jewelry, leather goods, perfumes and watches that operates in approximately 50 countries. Read our full company profile here.

Chanel: Company Profile

Inside Chanel's Fragrance Launch With Margot Robbie – The Hollywood Reporter

Case Study, Inside Hermès' Best-in-Class Leather Goods Strategy