Smell of success: How Chanel No 5 gained a sprinkling of stardust, Chanel

In 1921, a very clever designer and businesswoman created a scent that revolutionised the way women smell.  Getting on for 100 years later, Chanel No. 5 is still the world’s most iconic fragrance. Chanel was truly modern, ‘traversing the boundaries between lady and mistress’, as one commentator put it. She had plenty of ‘racy’ friends –

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Chanel has been an iconic name in the world of fragrances, and the brand's perfume history is as storied as they come.

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