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They’re the biggest of brands. But with no logos. And that’s the whole point. Call it stealth wealth or quiet luxury. For the rich and those who aspire, logo-free, low-key fashion with large price tags is having a moment among people who can spend big in the face of higher inflation and a volatile economy. And retailers are taking note, along with more designers looking to capture the rich and their wannabes alike. Think Gwyneth Paltrow and her head-to-toe Prada, cashmere sweaters and Celine boots during her recent week in a Utah courtroom.
I don't think there was any intention for it to look like anything.
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