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Description
Charlie Chaplin famously said, “The saddest thing I can imagine is to get used to luxury.” Luxury is not — by definition — necessary, but we all crave it. It lifts us above our mundane routines and makes life more pleasurable. Ultra-premium products claim exceptional quality due to superior ingredients, a higher level of craftsmanship, limited availability and/or better design than lower-priced products in their category. These objective qualities are essential in the intellectual equation that defines luxury standing in consumers’ minds. However, the intellectual . . ..
Intellectual facts simply provide justification for the driver of decisions: emotion.
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