ScalpTok is the Tiktok trend you can't look away from

The hashtag #scalp has 777.4 million views, #scalpcare has 268.8 million, and #scalpmassage has 77.6 million.

TikTokers Are Buying the #CheapestThing From Luxury Brands on The Viral List - YPulse

One TikToker is sharing the truth behind the luxury brand’s pricey Advent Calendar, celebrities are taking over Calvin Klein’s Instagram account, Twitter users can’t stop sharing these two memes, TikTokers are losing it over President Biden’s attractive Secret Service agent—plus more internet buzz on this week’s Viral List! Chanel’s $825 Advent Calendar Is Going Viral

TikTokers Are Tearing Chanel's $825 Advent Calendar Apart on The Viral List - YPulse

TikTokers are buying the cheapest item they can find on luxury designer websites and sharing their purchases with #CheapestThing videos.

TikTokers Are Buying the Cheapest Thing From Designers

TikTokers are Quitting Their Toxic Jobs on The Viral List - YPulse

4 TikTok Influencers You Haven't Heard of Yet, That Millions of Gen Z and Millennials Have - YPulse

5 Fashion Trends Expected to Take Off With Gen Z & Millennials - YPulse

TikTokHolidays, #BackInTheDay, & 4 Other TikTok Hashtags That Trended This Month - YPulse

The Brand Mascots Who Became Internet Celebrities - YPulse

The #GucciModelChallenge Took Over TikTok, Then Disappeared On the Viral List - YPulse

Prom, #TravelTikTok, & 2 More Hashtags That Trended on TikTok This Month - YPulse

Brands need to strike a balance between traditions of perfection, heritage and status and the more modern hallmarks of inclusivity, realness and transparency.

Balancing aspiration and authenticity: Staying relevant in the Gulf luxury market

Teen was happy to get a more expensive bag than usual from her dad as a gift and was slammed for calling it luxury.

17 Y.O. Who Gets Mocked For Calling Her $80 Bag “Luxury” Is Invited To The Headquarters