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An obscure village deep in central France is pivotal to the history of fashion. There Gabrielle “Coco” Chanel spent her adolescence in a Catholic orphanage. Her company logo, her signature colours, her minimalist style, the number five and other Chanel motifs that have become legendary, all were inspired by convent life in Aubazine.
Identity card and moodboard of the companies The comparison In opposing Dior and Chanel, two strong brands and two very distinct images of femininity can be identified. On one hand, Chanel perpetuates the mission that Mademoiselle was set: style for all women, whatever their age. Femininity based on a respect for women, a refinement without…
Brand image : Dior vs Chanel
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