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Chanel No. 5’s legacy is undisputed. While there are no officially disclosed sales figures, in the UK alone, approximately 1.92 million women used the fragrance in 2019. It accounts for a third of the house’s annual $12.27 billion revenue. It is also the co-star of the newly released The Scent of Empires by German historian Karl Schlögel, which traces the…
One of the world’s most iconic pefumes, Chanel N0.5, celebrates its 100th anniversary this year. Like all of madame Coco Chanel's memorable creations, No.5 broke with the traditions of the time to establish a new norm. In 1921, ‘soliflores’ perfumes, or fragrances that smell like a single flower, were the industry standard. Coco Chanel wanted to…
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